Interior Design Styles as Visual Communication in the Digital Era of Restaurants

Abstract

The COVID-19 pandemic has changed many things from various aspects of life, especially on how people communicate. Most of the direct communication has been replaced by online communication. Majority of people from millennial, Z, and alpha generations are used to the presence of technology in their everyday life and able to use it efficiently. This can be proven in the post-pandemic days by how new places and restaurants can go viral and become famous in just a a short period of time from a few videos made and uploaded to online medias and social media by people, such as TikTok, Instagram, Facebook, and many more. Thus, these medias can be referred as a way for people to communicate their opinions about many things, especially towards a place or a restaurant. Besides the foods that the visitors pay attention to, restaurants in today’s era need to pay attention to the aesthetic side and come up with a design style to make it more attractive. By bringing out the aesthetic side and design style, restaurants can visually communicate the atmosphere they want to bring to their visitors. Methods used in this paper includes, literature review, observation, and also visual analysis. This article is written to discuss how design styles in restaurants can serve as a bridge to communicate the desired ambiance, which can then be disseminated through social media and other online platforms.