The Role of Digital Marketing in Enhancing Communication Strategies for Interior Designers

Abstract

After the Covid-19 pandemic, creativity, and collaboration in terms of communication have changed and become very important to ensure business continuity and healthy human relations. Changes that occur also affect the marketing of interior designer communication to clients. Marketing communication is a marketing strategy to communicate with target clients effectively in verbal and non-verbal forms. Before the digital age, interior designers were known by clients based on relationships between friends or partnerships. After digital developed rapidly, technology has helped designers to collaborate and to discuss with clients effectively and creatively by using various media in presenting their work. The problem in this article is what kind of marketing strategy is releavan in the present, so the purpose of this study is to explore what marketing strategies are used in the current era. This article is the result of an exploratory activity that examines the effectiveness of using digital media as a marketing strategy and conceptual communication media for a design idea. The research method used in this writing is a qualitative research method, which is a research process to understand social phenomena by creating a complex and comprehensive picture using detailed words and views obtained from informant sources. The results of the exploration show that social media (YouTube, Instagram, Tiktok, web, blog), walkthrough videos, and online presentations are the digital marketing communication media most often used by interior designers. However, the success of interior designers does not only depend on the ability of digital competencies skills but also requires good character qualities in using digital media wisely.