Impression Management Strategy of Sabrina Carpenter in the Release of the Album “Short N’ Sweet” on Instagram (@sabrinacarpenter)

Abstract

This study examined and assessed Sabrina Carpenter's impression management strategies during the "Short N' Sweet" album release through her Instagram account (@sabrinacarpenter). Using a quantitative content analysis methodology, the study has been based on 88 posts that Sabrina uploaded between April 2024 and February 2025. The study focuses on how Carpenter develops and sustains her public persona during this advertising time using Instagram. The results show that Sabrina Carpenter employed exemplification, self-promotion, and ingratiation as her three impression management techniques. The most common ones were ingratiation and self-promotion, which portrayed her as a tal ented and appealing artist in her line of work. She demonstrated her ability and diligence as a role model in the entertainment sector through militancy, in particular. Her use of these techniques, which were demonstrated in her Instagram posts, promoted a friendly, approachable image to interact with fans and improve the reception of her album "Short N' Sweet."